| The
“Big Picture”
Of Making Money Online |
By
Eugenijus Sakalauskas
There
are literally dozens of ways to make money online but, for most
beginners, this variety is
the problem. Too many different models to choose from and
no solid game
plan for working any one of them.
Some
marketers have their hands in two or three or four different business
models.
This can be done with experience, but it spells disaster for newbies.
In
order to make it to your first $1,000 online, you need to choose just ONE money-making business
model, and stick to it.
In
other words, you need to learn how to walk before you can run. Once you
completely master one business model, then
you can consider adding on different tactics.
So,
the first thing to realize about the big picture is that the
opportunities are
out there, and you can succeed, if you have the discipline to focus on just
one, proven business model.
The
second thing to realize is that…
While
the 'rules' of the game may change, the fundamentals
never do.
What
does this mean?
It
means that everything you learn in terms of marketing best practices,
like: how
to set up a website, how to capture and market to leads on your opt-in
list,
how to write great pre-sell and sales copy - will always be an
essential part
of your skill set.
And
this also means you should ignore any hype you come across that claims
certain
long-standing, proven models are somehow 'dead' (eg, internet
marketing, email
marketing, affiliate marketing).
When
you see things like that, all it really means is that some of the tactics are in flux.
For
example, there is some
evidence
that it’s getting harder to lure in subscribers using the 'free
content' trick.
However,
think about where this tactic might be losing its effectiveness. It’s mostly
in the Internet marketing “how to” niche; not in the less saturated,
non-marketing-related niches.
Further,
even if “everyone” online suddenly became less responsive to these
tactics, all
that's necessary is a change in strategy.
Let's
say you weren't getting good results by giving away a free report to
your
niche…so change that up. Try offering audio, or video or software. Work
on
improving your landing page copy.
The
main point I want to get across here is that the proven money-making
models
aren't going anywhere. What happens is that Internet usage patterns
fluctuate,
and customer needs fluctuate.
All
you have to do is stay on top of the emerging trends in your target market, and adjust
accordingly. Last but not least…
It’s
important that you strive for consistency,
focus and patience.
You
do face a fair amount of competition online, but it is not
insurmountable. In
fact, do you want to know one of the real secrets
to making money
online?
That secret is
longevity.
The
longer you're in business, the stronger your business gets.
Part
of this has to do with exposure. You build up your visibility and brand
awareness over time. You keep at it and you garner name
recognition, which is very important.
If
you stick to your guns, you'll find that competition comes and goes,
while you
maintain a solid presence in your niche. People trust and respect that
sort of
longevity, and you'll reap the rewards.
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