PNP.com
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List Building
Newsletter
How
to build
opt in list successfuly:startegy, tools,
techniques and
resources.
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Where your leads come from?
By Eugenijus Sakalauskas
When you are building a list it is all about quality and not quantity.
Once you begin building your list, you will begin making sales
if they are responsive and that will begin to earn you money on
a weekly basis. Now, you may be wondering how you are supposed to
get these responsive people
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Why Do You Need Leads?
You need leads to make money! You need people on your list to
buy your products! Now,there are several different types of leads
and we will explore those here.
1.Low Grade Leads
These are leads that you purchase through a company.
2.Good Leads
These are leads those that you can get through Free Ad Programs,
Co-Opt Programs and Giveaway sites. These are better than those
that you get from companies because they have signed up
through your squeeze page.
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3.The Best Leads
These leads are those that you receive through paid advertising
websites. You can use sites such as Google AdWords or Overture
to obtain these leads.
4.Landing Pages and Squeeze Pages
These are perhaps some of the most important pages you can
have on your website. These are the pages that help to generate
your good leads. This where you get the contact information of
interested parties and add them to your autoresponder.
These are sales pages, so you have to sell yourself. This is very
important and there are two different categories that these fall
under.
5.Gift Pages
These are pages where you offer a gift to sign up on your newsletter
or mailing list. You will provide some sort of free item.
6.The Benefits Page
With this type of sales page you will sell the benefits of being a
subscriber to your newsletter.
One of the most important things to remember is that your list will be
useless if the people on it are not responsive. At the same time, you
are going to need to lure them into buying your products as well.
You can do this through a variety of ways.
· Use advertisements on your newsletters and promotions that have a
call to action.
Place banners and ads on the newsletters. In fact, if you have a
popular newsletter or
website, you may have people wanting to purchase advertising space in
your
newsletters. You can sell this space as a way to cover the expenses of
running the list
and some companies may also provide you with a commission.
· Place affiliate advertisements on your newsletters. Whenever someone
buys a product
through your affiliates, you will make a commission off of the sale.
· Sell products from other sites for a commission. Provide your readers
with descriptions,
articles and photos of the product. If the product sells, you get a cut.
· Sell eBooks or other information on your newsletter. Manuals and
how-to books are in
huge demand and people love them. Your products should be directly
related to the
type of business you are running.
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