List Building Newsletter

Aside from pre-selling your products and affiliated
offers, the other purpose of your free viral report
should be to build your mailing list.

This is because if you are unable to pre-sell,
let alone sell, the products and services featured
in your free report, the last ditch effort should
be to collect leads. In short, if you cannot convert
the reader into a ready buyer, you should then
attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your
reader on future offers and have a chance at
converting him or her into your customer, preferably
lifetime.

You can do so by offering a lifetime update to your
report or a unique notification list your reader will
be interested in subscribing to, which leads to having
him or her subscribed to your mailing list.

One of the few success factors in viral marketing
of your free report is quality. If your readers find
your information worth sharing, and you encourage
them to do so by giving them the right to give your
report away for free, you will be able to have your
name, status and links within the report passed
around without any effort on your part – simply
because others are willing to do so for you!

Also known as the “name squeeze page” or “lead capture page”,
you can build your mailing list by funneling all
of your would-be subscribers through the creation of
a landing page. Not only do you do the work just once,
your traffic driving efforts can be focused onto just
one effective method.

The following are tips in creating a successful
landing page that converts visitors into subscribers
on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your
visitor’s email address. I very much endorse this method
of building your mailing list. You can offer a special
report or a sample of your paid product to your visitor
in exchange for their details such as name and email
address.

Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing
a sales letter. While you are not necessarily making a
hard sale or try to get someone to buy your product
upfront, being able to entice your visitors to give
their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps
important disclaimers and terms, there shouldn’t be any
other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are
offering more than a mere subscription to your newsletter.
You should focus most of the attention of the letter on
encouraging your prospective visitor to download your free
offer. Later, you gently remind your prospect that he or
she has nothing to pay but just merely subscribe to your
newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust,
you can include your hand-written signature or a photo
of yourself explaining where you are coming from and how
you can help your visitor through your free report on
offer.

Eugenijus Sakalauskas publisher
"List Building Newsletter"
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( $147 value). and learn  how to start building your own optin list

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