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You can do so by offering a lifetime update to your
report or a unique notification list your reader will
be interested in subscribing to, which leads to having
him or her subscribed to your mailing list.
One of the few success factors in viral marketing
of your free report is quality. If your readers find
your information worth sharing, and you encourage
them to do so by giving them the right to give your
report away for free, you will be able to have your
name, status and links within the report passed
around without any effort on your part – simply
because others are willing to do so for you!
Also known as the “name squeeze page” or “lead capture page”,
you can build your mailing list by funneling all
of your would-be subscribers through the creation of
a landing page. Not only do you do the work just once,
your traffic driving efforts can be focused onto just
one effective method.
The following are tips in creating a successful
landing page that converts visitors into subscribers
on a very huge percentage.
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Success Tip 1: Offer a freebie in exchange for your
visitor’s email address. I very much endorse this method
of building your mailing list. You can offer a special
report or a sample of your paid product to your visitor
in exchange for their details such as name and email
address.
Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing
a sales letter. While you are not necessarily making a
hard sale or try to get someone to buy your product
upfront, being able to entice your visitors to give
their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps
important disclaimers and terms, there shouldn’t be any
other links on your landing page.