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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
"How
to Find a Realistic Home Business"
By:Jim Eastman
If you've done any inquiring about a viable home business,
you've no doubt found your mailbox and email inbox
overflowing with various offers. The numbers seem literally
endless. A search for "home business" on Google alone will
turn up about 2.44 BILLION hits!
But you've probably found that most of them just aren't
viable options. Some are outright scams. Others are
legitimate, but their claims are always overblown.
Here's one example. You're offered one or more "free" web
sites and told you can drive traffic using free online
classifieds. The result? You won't get a single order, but you
WILL get loads of spam! As for the "free" web sites, you
pay hosting fees paid to (you guessed it!) the vendor!
So now you probably realize that in almost every case, the
only people making any money are those making the "work
at home" offers.
But while the search can be very disheartening, there ARE
some legitimate home business opportunities, and there
ARE ways to make money, even very good money, working
from home.
Don't give up! But DO develop a sense for what's over-
hyped, and what's worthy of investigation.
Here are some guidelines.
1. The "We do all the work for you!" deception.
Instant riches with no effort! Best thing to do? Run the
other way!
There's absolutely no way to make money without some
effort.
You've seen statements like "Everything is done for you"
Ask yourself "What do they need ME for anyway?" Would
anybody set up a business and do all the hard work just to
send his profits to a stranger? Get real!
2. The "Start making BIG money immediately" deception.
In some cases it's possible to start making SOME money in
a relatively short time. But "immediate riches" is just not
realistic.
Growing any business isn't going to happen overnight. This
is especially true if you're forced to depend on your present
job to pay the bills.
Find a home business you can start part time and grow,
until it's producing adequate income. Then you can quit your
job and devote full time to your business.
3. The "Make $50,000.00 (or whatever) the very first
month!" deception.
You need to have realistic expectations.
Are you expecting to become a millionaire? While it's not
impossible, don't fall into the trap of jumping at an offer
based on wishful thinking. Give serious consideration to
those offers that make realistic sounding claims.
That's not to say you can't grow a business that COULD
make you wealthy. But it won't happen next week, or even
next month. Forget offers that promise immediate wealth
with no effort.
4. The "This is completely FREE" deception.
Don't expect to launch a home business without spending
any money. There will always be some startup costs.
A free eBook, newsletter, course, or software product, can
be a great way to get some ideas and do some research
into a home business. But make sure you read the fine
print.
If you subscribe for information and give your email
address, look for a notice that reads "We will not share
your name" and "You can unsubscribe at anytime."
5. The deceptive "Money Back Guarantee"
Almost every offer comes with a "money back guarantee"
and most are legitimate. Every reputable business person
will honor his guarantee, or he won't be in business very
long! Nevertheless, a few will engage in deceptive
practices.
Always take a close look at the wording. Is the guarantee
conditional? Does it read something like "Follow the
instructions in our program for 3 full months, and if you're
dissatisfied, return it for a refund!"
The catch is "Follow the instructions" could well involve
some kind of purchase or investment. For example, you
might purchase a mail order program that instructs you to
buy a minimum of 3 mailing lists and send 3 mailings.
Suppose you give it a try and find out your profits (if any)
fall short of your expenses and you've lost money.
But when you attempt to return the program, you're told
"no refund" because "You didn't follow the instructions"
which would have meant additional mailings and the loss of
even more money, maybe even more than you paid for the
program!
Another sneaky trick is a guarantee in which the
"conditions" are revealed AFTER you've make a purchase. If
you come across this scam, contact the vendor and remind
him of the guarantee as it was stated in the offer.
Tell him you're going to file a complaint with his local Better
Business Bureau, the US Postal Service (if your program
was mailed) or take other legal action. Give him a
reasonable time frame, and then make good on your
threats! You'll be doing a favor for yourself, other
consumers, AND for all honest business people everywhere.
In summary, make sure there IS a guarantee, that it's
unconditional, and never let the vendor get away with
adding "conditions" after the fact.
6. Follow your passion.
It's a huge mistake to select a business that doesn't
account for your personal interests. No matter how realistic
or profitable, you won't succeed if you're doing something
you just don't enjoy.
Why? Because success will demand time and effort. But
how MUCH time and effort you're putting forth is a matter of
perception.
Everyone knows how quickly time passes when you're
having fun, and how slowly when you're not. The same is
true of effort. Work just doesn't seem as much like work
when you're doing something you enjoy.
If your home business doesn't interest you, demands on
your time and energy will seem unbearable. Your
enthusiasm will falter, and with it, your productivity. Your
waning eagerness will eventually spell doom for your
business.
It's our nature as humans to believe what we most want to
hear. Anytime you're presented with an attractive offer, ask
yourself "Is this really believable based on the offer itself?"
Try and imagine you were someone else who had no
interest in starting your own business. Would you find the
offer believable enough to suggest it to someone who did?
In conclusion, always examine critically not only the offer,
but your own emotional involvement as well! Look at it
dispassionately and ask yourself "Does it really sound
realistic, or do I just want it to?"
And remember! You have billions of offers from which to
pick, so you can afford to pass on any that don't fit your
interest, or make outrageous claims that are most certainly
unrealistic!
Jim Eastman is support contact for CreditRepairBiz.com.
Credit Repair is a realistic and easy-to-learn business well
suited to the Home Business Entrepreneur. Visit
http://www.CreditRepairBiz.com to sign up for a free mini-
course
By:Jim Eastman
If you've done any inquiring about a viable home business,
you've no doubt found your mailbox and email inbox
overflowing with various offers. The numbers seem literally
endless. A search for "home business" on Google alone will
turn up about 2.44 BILLION hits!
But you've probably found that most of them just aren't
viable options. Some are outright scams. Others are
legitimate, but their claims are always overblown.
Here's one example. You're offered one or more "free" web
sites and told you can drive traffic using free online
classifieds. The result? You won't get a single order, but you
WILL get loads of spam! As for the "free" web sites, you
pay hosting fees paid to (you guessed it!) the vendor!
So now you probably realize that in almost every case, the
only people making any money are those making the "work
at home" offers.
But while the search can be very disheartening, there ARE
some legitimate home business opportunities, and there
ARE ways to make money, even very good money, working
from home.
Don't give up! But DO develop a sense for what's over-
hyped, and what's worthy of investigation.
Here are some guidelines.
1. The "We do all the work for you!" deception.
Instant riches with no effort! Best thing to do? Run the
other way!
There's absolutely no way to make money without some
effort.
You've seen statements like "Everything is done for you"
Ask yourself "What do they need ME for anyway?" Would
anybody set up a business and do all the hard work just to
send his profits to a stranger? Get real!
2. The "Start making BIG money immediately" deception.
In some cases it's possible to start making SOME money in
a relatively short time. But "immediate riches" is just not
realistic.
Growing any business isn't going to happen overnight. This
is especially true if you're forced to depend on your present
job to pay the bills.
Find a home business you can start part time and grow,
until it's producing adequate income. Then you can quit your
job and devote full time to your business.
3. The "Make $50,000.00 (or whatever) the very first
month!" deception.
You need to have realistic expectations.
Are you expecting to become a millionaire? While it's not
impossible, don't fall into the trap of jumping at an offer
based on wishful thinking. Give serious consideration to
those offers that make realistic sounding claims.
That's not to say you can't grow a business that COULD
make you wealthy. But it won't happen next week, or even
next month. Forget offers that promise immediate wealth
with no effort.
4. The "This is completely FREE" deception.
Don't expect to launch a home business without spending
any money. There will always be some startup costs.
A free eBook, newsletter, course, or software product, can
be a great way to get some ideas and do some research
into a home business. But make sure you read the fine
print.
If you subscribe for information and give your email
address, look for a notice that reads "We will not share
your name" and "You can unsubscribe at anytime."
5. The deceptive "Money Back Guarantee"
Almost every offer comes with a "money back guarantee"
and most are legitimate. Every reputable business person
will honor his guarantee, or he won't be in business very
long! Nevertheless, a few will engage in deceptive
practices.
Always take a close look at the wording. Is the guarantee
conditional? Does it read something like "Follow the
instructions in our program for 3 full months, and if you're
dissatisfied, return it for a refund!"
The catch is "Follow the instructions" could well involve
some kind of purchase or investment. For example, you
might purchase a mail order program that instructs you to
buy a minimum of 3 mailing lists and send 3 mailings.
Suppose you give it a try and find out your profits (if any)
fall short of your expenses and you've lost money.
But when you attempt to return the program, you're told
"no refund" because "You didn't follow the instructions"
which would have meant additional mailings and the loss of
even more money, maybe even more than you paid for the
program!
Another sneaky trick is a guarantee in which the
"conditions" are revealed AFTER you've make a purchase. If
you come across this scam, contact the vendor and remind
him of the guarantee as it was stated in the offer.
Tell him you're going to file a complaint with his local Better
Business Bureau, the US Postal Service (if your program
was mailed) or take other legal action. Give him a
reasonable time frame, and then make good on your
threats! You'll be doing a favor for yourself, other
consumers, AND for all honest business people everywhere.
In summary, make sure there IS a guarantee, that it's
unconditional, and never let the vendor get away with
adding "conditions" after the fact.
6. Follow your passion.
It's a huge mistake to select a business that doesn't
account for your personal interests. No matter how realistic
or profitable, you won't succeed if you're doing something
you just don't enjoy.
Why? Because success will demand time and effort. But
how MUCH time and effort you're putting forth is a matter of
perception.
Everyone knows how quickly time passes when you're
having fun, and how slowly when you're not. The same is
true of effort. Work just doesn't seem as much like work
when you're doing something you enjoy.
If your home business doesn't interest you, demands on
your time and energy will seem unbearable. Your
enthusiasm will falter, and with it, your productivity. Your
waning eagerness will eventually spell doom for your
business.
It's our nature as humans to believe what we most want to
hear. Anytime you're presented with an attractive offer, ask
yourself "Is this really believable based on the offer itself?"
Try and imagine you were someone else who had no
interest in starting your own business. Would you find the
offer believable enough to suggest it to someone who did?
In conclusion, always examine critically not only the offer,
but your own emotional involvement as well! Look at it
dispassionately and ask yourself "Does it really sound
realistic, or do I just want it to?"
And remember! You have billions of offers from which to
pick, so you can afford to pass on any that don't fit your
interest, or make outrageous claims that are most certainly
unrealistic!
Jim Eastman is support contact for CreditRepairBiz.com.
Credit Repair is a realistic and easy-to-learn business well
suited to the Home Business Entrepreneur. Visit
http://www.CreditRepairBiz.com to sign up for a free mini-
course
PNP.com
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