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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
The Basic SEO Rules for All Websites
By Cody Moya
Search engine optimization isn’t rocket science, but it can feel
complicated at times. There’s no need to worry about the jargon when you’re
just starting out, though, and part of the point of SEO is to make
everything simpler and cleaner, the way search engines like it.
Everything a search engine does has a pattern and a reason. Even if the
algorithms are too complex for you to understand, there are patterns
that can be found if you look hard enough. All you have to do in order to
find the patterns is be willing to look for them which basically just
consists of keeping your eyes and your mind open.
Being good at SEO requires some effort, but is – for the most part –
very basic. To have a successful campaign, just follow these simple rules
– they apply to all websites.
Search engines always try to give users whatever they can find that is
relevant to their search. You have to realize that most search engines
don’t work by moving the good stuff towards the top: instead, they try
to push the bad stuff towards the bottom, and hope that what’s good
will ‘float up’.
Content is King and it can get you good search engine rankings easily
if it’s written properly and sprinkled with the appropriate keywords.
This not only brings visitors to your site but also feeds search engine
spiders and crawlers. I can’t stress enough that good content is the key
to good SEO.
A fast way to develop good content is to generate a series of articles
or an ebook regarding your topic. These items are very powerful in the
world of SEO because they provide your visitors with something to read
and they allow you to conquer some key words that you normally wouldn’t
be able to touch.
If you are managing a website for pets, an article about dog food is
more likely to generate a high position in the search results for “dog
food” than your home page. Therefore, if you write articles pertaining to
your subject but slightly more in depth than you can put on your home
page, you will benefit drastically.
To try to get to number one in an index, you must first find out where
your site is now. That means checking each search engine to see your
position, and coming up with a strategy for each one – who knows, maybe
you’re already number one on one of the smaller search engines!
You can’t just assume, however, that because your site is listed in one
search engine that it will be listed in all of them. That’s not how
search engines work.
Look at the sites that currently rank high on the search engines and
you will see that have simple designs with graphics that use minimal
bandwidth, and they’re easy to navigate. Simple, clean designs are what
both search engine crawlers and search engine users like, as it lets them
get the content they want without any fuss. This is what you should be
aiming for.
Some sites are considered good enough to be ranked highly in search
engines, even though their designs make them difficult to look at. This
goes to show that the looks of a site have nothing to do with where a
search engines places it in the rankings – all search engines care about
is text. If the content of a site is relevant to what people are
searching for then that’s all that matters to a search engine.
Let’s take a look at meta tags, keywords, descriptions, and titles.
They’re all important elements, even if they’re not what will make or
break your site – they’re just one part of your strategy. These elements
need to be compelling and sprinkled with your keywords, as this will
entice users to click through from the search results page to your website.
It’s best to start off slowly, gradually adding things in as you learn.
If you have any questions and you don’t know where to go, then check
out some of the forums on the subject – just do a search for ‘seo forum’.
These people are usually more than willing to post answers to your
questions, or direct you to someone who can answer your question if they
can’t. Remember to be patient with yourself: learning something new
takes time and effort, and SEO is no different.
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
By Cody Moya
Search engine optimization isn’t rocket science, but it can feel
complicated at times. There’s no need to worry about the jargon when you’re
just starting out, though, and part of the point of SEO is to make
everything simpler and cleaner, the way search engines like it.
Everything a search engine does has a pattern and a reason. Even if the
algorithms are too complex for you to understand, there are patterns
that can be found if you look hard enough. All you have to do in order to
find the patterns is be willing to look for them which basically just
consists of keeping your eyes and your mind open.
Being good at SEO requires some effort, but is – for the most part –
very basic. To have a successful campaign, just follow these simple rules
– they apply to all websites.
Search engines always try to give users whatever they can find that is
relevant to their search. You have to realize that most search engines
don’t work by moving the good stuff towards the top: instead, they try
to push the bad stuff towards the bottom, and hope that what’s good
will ‘float up’.
Content is King and it can get you good search engine rankings easily
if it’s written properly and sprinkled with the appropriate keywords.
This not only brings visitors to your site but also feeds search engine
spiders and crawlers. I can’t stress enough that good content is the key
to good SEO.
A fast way to develop good content is to generate a series of articles
or an ebook regarding your topic. These items are very powerful in the
world of SEO because they provide your visitors with something to read
and they allow you to conquer some key words that you normally wouldn’t
be able to touch.
If you are managing a website for pets, an article about dog food is
more likely to generate a high position in the search results for “dog
food” than your home page. Therefore, if you write articles pertaining to
your subject but slightly more in depth than you can put on your home
page, you will benefit drastically.
To try to get to number one in an index, you must first find out where
your site is now. That means checking each search engine to see your
position, and coming up with a strategy for each one – who knows, maybe
you’re already number one on one of the smaller search engines!
You can’t just assume, however, that because your site is listed in one
search engine that it will be listed in all of them. That’s not how
search engines work.
Look at the sites that currently rank high on the search engines and
you will see that have simple designs with graphics that use minimal
bandwidth, and they’re easy to navigate. Simple, clean designs are what
both search engine crawlers and search engine users like, as it lets them
get the content they want without any fuss. This is what you should be
aiming for.
Some sites are considered good enough to be ranked highly in search
engines, even though their designs make them difficult to look at. This
goes to show that the looks of a site have nothing to do with where a
search engines places it in the rankings – all search engines care about
is text. If the content of a site is relevant to what people are
searching for then that’s all that matters to a search engine.
Let’s take a look at meta tags, keywords, descriptions, and titles.
They’re all important elements, even if they’re not what will make or
break your site – they’re just one part of your strategy. These elements
need to be compelling and sprinkled with your keywords, as this will
entice users to click through from the search results page to your website.
It’s best to start off slowly, gradually adding things in as you learn.
If you have any questions and you don’t know where to go, then check
out some of the forums on the subject – just do a search for ‘seo forum’.
These people are usually more than willing to post answers to your
questions, or direct you to someone who can answer your question if they
can’t. Remember to be patient with yourself: learning something new
takes time and effort, and SEO is no different.
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
PNP.com
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