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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
How to Become an SEO Ninja
By Cody Moya
Every website listed in the search engines has a position, or
‘ranking’, and each one of these rankings can change very quickly, in some cases
as often as weekly or even daily. One day your website’s in a good
position, then the next you’re wondering what happened to it.
Staying on top of this situation is a must for any SEO professional –
you need to become a search engine ninja. If that’s what you want to do,
then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new
sites to open, and before you know it you’re back down at the bottom. If
you pay attention to your rankings, then you have a shot at fixing
things that go wrong before your rankings fall too far.
2. You should check all your links weekly to make sure they work.
Maintain high-quality, relevant reciprocal links and check them weekly
to make sure they’re working. Remove any dead links, as search engine
crawlers may mark you down if they find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to keep your site
in its proper place – that is, at the top. This ensures that your site
is in the best position possible, and helps you keep your competitive
edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure that search
engine crawlers come back frequently. Even the smallest changes will be
picked up on by the search engines and will help to maintain your
ranking. If you can’t write, find someone who can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t want to keep
up with SEO on your own, you could consider hiring a specialist.
Consulting with an SEO specialist will still allow you to make your own
changes to your website and learn which things work best, but you’ll have
someone to answer your questions if you need them.
You should review your SEO techniques at least every few months, to see
how the algorithms have changed and to devise new plans and strategies
for increasing your rankings based on those changes.
Any SEO ninja will tell you that there are only really two major search
engines that you need to worry about: Google and Yahoo. You can do well
even if you only have the time or energy to focus on these two engines.
Being an SEO ninja is hard work, but it can be very rewarding if you’ve
got the dedication for it.
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
By Cody Moya
Every website listed in the search engines has a position, or
‘ranking’, and each one of these rankings can change very quickly, in some cases
as often as weekly or even daily. One day your website’s in a good
position, then the next you’re wondering what happened to it.
Staying on top of this situation is a must for any SEO professional –
you need to become a search engine ninja. If that’s what you want to do,
then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new
sites to open, and before you know it you’re back down at the bottom. If
you pay attention to your rankings, then you have a shot at fixing
things that go wrong before your rankings fall too far.
2. You should check all your links weekly to make sure they work.
Maintain high-quality, relevant reciprocal links and check them weekly
to make sure they’re working. Remove any dead links, as search engine
crawlers may mark you down if they find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to keep your site
in its proper place – that is, at the top. This ensures that your site
is in the best position possible, and helps you keep your competitive
edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure that search
engine crawlers come back frequently. Even the smallest changes will be
picked up on by the search engines and will help to maintain your
ranking. If you can’t write, find someone who can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t want to keep
up with SEO on your own, you could consider hiring a specialist.
Consulting with an SEO specialist will still allow you to make your own
changes to your website and learn which things work best, but you’ll have
someone to answer your questions if you need them.
You should review your SEO techniques at least every few months, to see
how the algorithms have changed and to devise new plans and strategies
for increasing your rankings based on those changes.
Any SEO ninja will tell you that there are only really two major search
engines that you need to worry about: Google and Yahoo. You can do well
even if you only have the time or energy to focus on these two engines.
Being an SEO ninja is hard work, but it can be very rewarding if you’ve
got the dedication for it.
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
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