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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
Your
Key to Internet Marketing Success
By Cody Moya
The Internet is primarily two things. It's a huge reference library
with information of varying quality, free to anyone accessing it. And it's
the biggest marketing and advertising engine ever invented.
You can take advantage of the enormous advertising potential of the
Internet by using well-written and optimized content articles. Content
articles are the key to:
- Delivering good information to your customers
- Showing that you are the master of your topic
- Placing well on search engines
- Keeping your customers happy enough to come back
Good websites, laid out in a friendly way, with excellent and
constantly fresh keyword-optimized content, are the ones that will wind up at
the top of the search engine rankings. How can you own one of those
websites?
First, always have unique, friendly, keyword-rich content articles on
your website.
Spiders, web crawlers, and robots sound icky, but they're really the
tiny little engines that drive the Internet. They are constantly roaming
the Web, looking for changes in pages they've cataloged, seeking
keywords so that they can determine how to rank your page.
If you have articles on the first and subsequent pages of your website,
these electronic critters will go through them, seek out how often,
say, "feather boa," is mentioned on your website, and then catalog it
according to that (and other variables).
Now, when a customer does a search at Google for "feather boa," he or
she will find your website ranked with others that offer this keyword.
Free advertising, targeted to customers looking to your product – that's
what search engines really are to businesses.
Always ensure your content is friendly to the customer, not just the
web crawlers.
Here's the number-one mistake made by webmasters: they think about the
web crawlers, but not about the proven fact that you have ten seconds,
tops, to captivate your customer from the second they click your link.
This means your page must download fast, it must have easy-to-find
content, and it must be easy to read. And that's all before you get to the
quality of the content!
Keep your pages skinny, without huge graphics and moving pictures. Keep
them simple and attractive as well, without loads of heavy design. And
make sure the content is at the top, with plenty of headers and bullets
to make it easy for your prospective customers to find what they're
looking for.
Always keep content fresh.
This may be the second most common mistake made by webmasters – putting
content up, then sitting back and ignoring it. Web crawlers seek out
fresh content, and sites that are always fresh get ranked higher.
Also, the most valuable customer is a repeat customer. If you have
captivated your customer by providing the perfect feather boa, and now he
or she is looking for items to add to that boa, you aren't doing
yourself a favor if you have the same old information about using the feather
boa as an everyday accessory.
Instead, you should have information about the shoes you're also
selling; or the sequined tops designed to go with the boas; or how to treat
the boa so feathers don't molt from it. If the customer never sees new
information, they get tired really quickly, and go to the next person on
the search engine listing. You've just lost a sale.
Use reciprocal linking.
Search engines are great, but what do they really do? They link to your
site. An awful lot of web traffic, however, comes to people laterally –
in other words, they find a link on one website leading to another, and
it looks interesting so they click it.
How do you do this without paying tons of money to advertise on other
people's sites? With reciprocal linking.
You have the feather boa site. Another website you frequent sells
how-to videos on burlesque and bellydancing. Another is a teen fashion site,
and you know feather boas have just become popular with teens. Yet
another is a Phyllis Diller fansite.
Set up a win-win situation. Email the webmasters of these other three
sites to ask if they are interested in linking to the content on your
site. Offer, in return, to link to their sites from yours – ideally from
inside content articles.
You get three new links to your website, and they get mentions to your
current customer base, from inside your articles.
You all win in a different way, too. Search engines rank by keyword
quality and freshness of articles. They also rank the number of links
other sites have to yours, though.
If you have fifty links to your site from other places and Bob the Boa
Maker has only ten, guess who ranks higher, and thus is likely to get
more traffic directed from search engines?
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
By Cody Moya
The Internet is primarily two things. It's a huge reference library
with information of varying quality, free to anyone accessing it. And it's
the biggest marketing and advertising engine ever invented.
You can take advantage of the enormous advertising potential of the
Internet by using well-written and optimized content articles. Content
articles are the key to:
- Delivering good information to your customers
- Showing that you are the master of your topic
- Placing well on search engines
- Keeping your customers happy enough to come back
Good websites, laid out in a friendly way, with excellent and
constantly fresh keyword-optimized content, are the ones that will wind up at
the top of the search engine rankings. How can you own one of those
websites?
First, always have unique, friendly, keyword-rich content articles on
your website.
Spiders, web crawlers, and robots sound icky, but they're really the
tiny little engines that drive the Internet. They are constantly roaming
the Web, looking for changes in pages they've cataloged, seeking
keywords so that they can determine how to rank your page.
If you have articles on the first and subsequent pages of your website,
these electronic critters will go through them, seek out how often,
say, "feather boa," is mentioned on your website, and then catalog it
according to that (and other variables).
Now, when a customer does a search at Google for "feather boa," he or
she will find your website ranked with others that offer this keyword.
Free advertising, targeted to customers looking to your product – that's
what search engines really are to businesses.
Always ensure your content is friendly to the customer, not just the
web crawlers.
Here's the number-one mistake made by webmasters: they think about the
web crawlers, but not about the proven fact that you have ten seconds,
tops, to captivate your customer from the second they click your link.
This means your page must download fast, it must have easy-to-find
content, and it must be easy to read. And that's all before you get to the
quality of the content!
Keep your pages skinny, without huge graphics and moving pictures. Keep
them simple and attractive as well, without loads of heavy design. And
make sure the content is at the top, with plenty of headers and bullets
to make it easy for your prospective customers to find what they're
looking for.
Always keep content fresh.
This may be the second most common mistake made by webmasters – putting
content up, then sitting back and ignoring it. Web crawlers seek out
fresh content, and sites that are always fresh get ranked higher.
Also, the most valuable customer is a repeat customer. If you have
captivated your customer by providing the perfect feather boa, and now he
or she is looking for items to add to that boa, you aren't doing
yourself a favor if you have the same old information about using the feather
boa as an everyday accessory.
Instead, you should have information about the shoes you're also
selling; or the sequined tops designed to go with the boas; or how to treat
the boa so feathers don't molt from it. If the customer never sees new
information, they get tired really quickly, and go to the next person on
the search engine listing. You've just lost a sale.
Use reciprocal linking.
Search engines are great, but what do they really do? They link to your
site. An awful lot of web traffic, however, comes to people laterally –
in other words, they find a link on one website leading to another, and
it looks interesting so they click it.
How do you do this without paying tons of money to advertise on other
people's sites? With reciprocal linking.
You have the feather boa site. Another website you frequent sells
how-to videos on burlesque and bellydancing. Another is a teen fashion site,
and you know feather boas have just become popular with teens. Yet
another is a Phyllis Diller fansite.
Set up a win-win situation. Email the webmasters of these other three
sites to ask if they are interested in linking to the content on your
site. Offer, in return, to link to their sites from yours – ideally from
inside content articles.
You get three new links to your website, and they get mentions to your
current customer base, from inside your articles.
You all win in a different way, too. Search engines rank by keyword
quality and freshness of articles. They also rank the number of links
other sites have to yours, though.
If you have fifty links to your site from other places and Bob the Boa
Maker has only ten, guess who ranks higher, and thus is likely to get
more traffic directed from search engines?
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
PNP.com
Ezine - The most complete
Internet
marketing resource site
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