|
||||||
|
||||||
| |
||||||
|
||||||
|
Information
|
||||||
| |
||||||
PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
IT Marketing: The
Multi-Pronged Marketing Approach
By: Joshua Feinberg
Approach your IT marketing and advertising with
a multi-pronged approach. Think about your retirement
account or your investment portfolio. Would you
really want to put all of your money into one stock?
You probably wouldn't have wanted it to be Anderson
or Enron! As you'll learn in this article, you don't
want to put all of your marketing eggs in one basket.
IT Marketing: Don't Be Seduced by a Sales Pitch
People get seduced by a sales pitch from a friendly
advertising person, whether it's for direct mail, or
the Yellow Pages, or some other type of advertising
vehicle. They don't have an idea of what they want to
do marketing-wise over the next six to 12 months.
They don't really have a marketing budget or a marketing
plan, and then they end up becoming overly dependent
or overly weighted in that particular advertising vehicle.
Come up with your marketing portfolio. That might include
a mixture of networking and getting active in a couple of
organizations in your area. Don't forget to hold your
own seminars-not just go to others'. You can demonstrating
your credibility by getting a room of prospects together
and talking about a topic that you feel passionately about,
that you have knowledge about and that just happens to
be about something your company specializes in. This is
very effective for IT marketing.
Joshua Feinberg gets computer consulting businesses
more steady, high-paying consulting clients. You can
learn how too. Get Joshua's free 1 hour audio training
program now on the
Computer Consulting Blog
Article Source: Marketing and Advertising
By: Joshua Feinberg
Approach your IT marketing and advertising with
a multi-pronged approach. Think about your retirement
account or your investment portfolio. Would you
really want to put all of your money into one stock?
You probably wouldn't have wanted it to be Anderson
or Enron! As you'll learn in this article, you don't
want to put all of your marketing eggs in one basket.
IT Marketing: Don't Be Seduced by a Sales Pitch
People get seduced by a sales pitch from a friendly
advertising person, whether it's for direct mail, or
the Yellow Pages, or some other type of advertising
vehicle. They don't have an idea of what they want to
do marketing-wise over the next six to 12 months.
They don't really have a marketing budget or a marketing
plan, and then they end up becoming overly dependent
or overly weighted in that particular advertising vehicle.
Come up with your marketing portfolio. That might include
a mixture of networking and getting active in a couple of
organizations in your area. Don't forget to hold your
own seminars-not just go to others'. You can demonstrating
your credibility by getting a room of prospects together
and talking about a topic that you feel passionately about,
that you have knowledge about and that just happens to
be about something your company specializes in. This is
very effective for IT marketing.
Joshua Feinberg gets computer consulting businesses
more steady, high-paying consulting clients. You can
learn how too. Get Joshua's free 1 hour audio training
program now on the
Computer Consulting Blog
Article Source: Marketing and Advertising
PNP.com
Ezine - The most complete
Internet
marketing resource site
|