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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
Increase
Your Website Conversion Rate
By: GregCesar
1. Increasing your website conversion rate.
The worst disservice you do to your online business
is to not track your website conversion rate and update
your site regularly. But increasing your website
conversion rate works differently for different types
of sites and products. Here are tips to help you
increase your website conversion rate.
1. Your perceptions are different from those of your
customer's about your site's appearance and their
experiences. First-timers will trust your business and
your website conversion rate will increase if they see
a real company on your website, toll free numbers, a
physical address, photos,, logos of VeriSign, Thawte,
PayPal or ScanAlert etc. You should also consider using
a secure site if you sell products for protection of your
customers' private information. Allow customers to print
a copy of invoices as proof of sale.
2. Not all customers are Internet savvy nor are they
aware of your products. In order to increase your website
conversion rate, you need to keep things simple. Add FAQs
and "buy now" buttons. Try placing the "buy now" buttons
inside colored tables. Replace paragraphs with bulleted
points for features/benefits of purchasing your
products/services. Removing multiple steps from the shopping
cart and checkout process will assist in ease of buying and
will definitely help increase your website conversion rate
dramatically.
3. Your best defense against shopping cart abandonment is
to convince them to buy before they get into the process.
Your website conversion rate will increase if you pre-sell
your product emphasizing good quality, using clear language,
explain benefits using bullet points, etc. Give the cost
upfront with clarity, including any bonuses that you are
offering.
4. Inundating products page bores your customers. Selling too
much of too many things in a page confuses them. To increase
your website conversion rate, you must make your product
pages clear and simple.
5. Poor site performance is deadly! You will never see an
increase in your website conversion rate if you don't keep all
links working. Proofread pages at least three times. Good
fonts/sizes, short page lengths and easy navigation and
menus really impress customers and make it easy for them to
buy. Refrain from using pop-up gimmicks, as these really
tend to annoy customers, especially first-time visitors
to your site.
6. Keep contact forms short and simple. More than 2 pages
drives customers crazy. There is no need to have them longer
than one page anyway.
7. Thank customers for their purchases by email. Use this
opportunity to increase your website conversion rate and to
sell more products. (This works depending on several factors.)
Don't forget - once a customer, always a customer, unless
your site is unreliable.
8. How about adding a caption like "most popular product"
with genuine statistics? Using testimonials from real people
with addresses or telephone numbers is key in helping to
increase your website conversion rate. List your important
customers prominently.
Greg Cesar knows Internet Marketing! Find out how hundreds
of Internet business owners benefit from Greg's internet
marketing knowledge by visiting his
Internet Marketing website.
Article Source: Online Business, Promotion and Marketing
By: GregCesar
1. Increasing your website conversion rate.
The worst disservice you do to your online business
is to not track your website conversion rate and update
your site regularly. But increasing your website
conversion rate works differently for different types
of sites and products. Here are tips to help you
increase your website conversion rate.
1. Your perceptions are different from those of your
customer's about your site's appearance and their
experiences. First-timers will trust your business and
your website conversion rate will increase if they see
a real company on your website, toll free numbers, a
physical address, photos,, logos of VeriSign, Thawte,
PayPal or ScanAlert etc. You should also consider using
a secure site if you sell products for protection of your
customers' private information. Allow customers to print
a copy of invoices as proof of sale.
2. Not all customers are Internet savvy nor are they
aware of your products. In order to increase your website
conversion rate, you need to keep things simple. Add FAQs
and "buy now" buttons. Try placing the "buy now" buttons
inside colored tables. Replace paragraphs with bulleted
points for features/benefits of purchasing your
products/services. Removing multiple steps from the shopping
cart and checkout process will assist in ease of buying and
will definitely help increase your website conversion rate
dramatically.
3. Your best defense against shopping cart abandonment is
to convince them to buy before they get into the process.
Your website conversion rate will increase if you pre-sell
your product emphasizing good quality, using clear language,
explain benefits using bullet points, etc. Give the cost
upfront with clarity, including any bonuses that you are
offering.
4. Inundating products page bores your customers. Selling too
much of too many things in a page confuses them. To increase
your website conversion rate, you must make your product
pages clear and simple.
5. Poor site performance is deadly! You will never see an
increase in your website conversion rate if you don't keep all
links working. Proofread pages at least three times. Good
fonts/sizes, short page lengths and easy navigation and
menus really impress customers and make it easy for them to
buy. Refrain from using pop-up gimmicks, as these really
tend to annoy customers, especially first-time visitors
to your site.
6. Keep contact forms short and simple. More than 2 pages
drives customers crazy. There is no need to have them longer
than one page anyway.
7. Thank customers for their purchases by email. Use this
opportunity to increase your website conversion rate and to
sell more products. (This works depending on several factors.)
Don't forget - once a customer, always a customer, unless
your site is unreliable.
8. How about adding a caption like "most popular product"
with genuine statistics? Using testimonials from real people
with addresses or telephone numbers is key in helping to
increase your website conversion rate. List your important
customers prominently.
Greg Cesar knows Internet Marketing! Find out how hundreds
of Internet business owners benefit from Greg's internet
marketing knowledge by visiting his
Internet Marketing website.
Article Source: Online Business, Promotion and Marketing
PNP.com
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