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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
1,
2, 3… You’re done! Website Design Made Easy
By: Katerina Mitrou
Designing a website may not seem like the easiest of
tasks, but with the help of some new web building
conveniences that have entered the market in the past
few years it is possible to create a professional website
for your business with only a small investment of your
time and money. In fact, with the advent of greater choice
in web design such as ready-made website templates,
logos and other corporate necessities, you can build a
website in three easy steps.
Step One: Plan Ahead
Before you delve into the world of web design and start
looking for a suitable template, it’s important to plan
ahead. You need to clearly define your company’s
objectives beforehand so that the design selection process
goes more quickly and you choose the right template.
For instance, who is your target audience? You must
know your customer inside and out in order to choose the
best site design for bringing in business. For instance,
if most of your business comes from corporations and
professionals you will need to choose a template that
caters to that group of people – one that gives the right
first impression and shows you are a serious business that
can handle top-notch clients. In this case, a simple,
efficient design will be your top preference. If, however,
you are building an ecommerce website selling a range of
goods, a template that can be customized for online shopping
will probably be your design of choice. Perhaps you require a
more “flashy” website? Flash templates are also an option
and suit many different types of websites that rely on more
than just text and a logo to make money.
Ensure that the template you eventually purchase is easy
to customize and update. That’s the whole point of buying
a template in the first place – to make both the building
of the website and its maintenance stress-free, affordable
and fast. You will need to add your own content to the template
and work with the overall theme once it is downloaded. Also,
most businesses will want to add fresh content, site updates,
links etc. as time goes by so keep this in mind when searching
for that perfect template. If you plan to incorporate
interactive features into your site, such as forms and chat
areas, the template you choose should be able to handle this
as well.
Step Two: Choose a Template
Now that you are prepared, you can begin shopping for a website
template that will work best for your business. Start by
researching the many website template companies on the market
that offer professional designs for reasonable prices ($20-$40).
Most companies offer the choice between copyrighted and
non-copyrighted material as well, so if you want to be the only
one using the template design spend a little more money to
receive exclusive usage. One such website template company I
found that offers reasonably priced templates is http://templatedogma.com/.
Once you purchase a copyrighted template it is taken off the market.
If you don’t find a template that fits your business precisely,
investigate which companies offer to design custom-made templates
for your usage. This will cost more but prices are kept lower
than hiring a designer and the results are just as good – if not better.
When you find the right template after reviewing the available
designs, the rest is simple. All you have to do is purchase the
template and download it to your hard drive in seconds.
Step Three: Customize
With the template all ready to go, all you have to do is add your
own content, graphics, images – anything you need to make the site
your own. If you can use a simple editor such as DreamWeaver or
FrontPage, this can be done in a few days or less. If you are
inexperienced when it comes to any aspect of web design you can
hire someone to do the editing for you for a very small fee – much
smaller than what you would pay a designer to create the whole site
from scratch.
When adding content, if you only require a few simple words, consider
writing the text yourself. If you need a lot more information, such
as product descriptions, articles or sales content, consider hiring
a writer to create unique, high-quality content. Because you saved
so much money purchasing a ready-made website template, you can
spend a little more hiring a great writer! If you write the material
on your own, remember to keep it short. Keep paragraphs short and
don’t bog the reader down with unnecessary information. People are
in a hurry and don’t want to spend a lot of time reading pages and
pages of writing. Let your visitors get the information they need
so they can move on and buy your product or service, but also make
sure the information you provide is actually helpful and written
without grammar or spelling mistakes.
The overall design should be kept simple, but that doesn’t mean you
can’t add graphics, pictures or even video. As long as you keep it
uncomplicated visitors will not regret visiting your site and
learning more about your business. Not everyone has high-speed
Internet yet, so fast loading pages are still a consideration.
Other additions include tables, forms and quizzes. Tables specifically
are an easy way to organize text on a web page and they load very
quickly. Most HTML editors make it easy to generate tables on your
website.
Website templates have brought web design out of its infancy and
into the 21st century, catering to the unique needs of the online
business owner, so don’t be afraid to take advantage of the
convenience – you won’t regret the decision.
This article was written by Katerina Mitrou sponsored
by http://templatedogma.com/. Template Dogma offers a huge
selection of professional, ready to use website templates
and custom products too. Build your professional website
in minutes with the help of Templatedogma.com. Reproductions
of this article are encouraged but must include a
link back to http://templatedogma.com/.
By: Katerina Mitrou
Designing a website may not seem like the easiest of
tasks, but with the help of some new web building
conveniences that have entered the market in the past
few years it is possible to create a professional website
for your business with only a small investment of your
time and money. In fact, with the advent of greater choice
in web design such as ready-made website templates,
logos and other corporate necessities, you can build a
website in three easy steps.
Step One: Plan Ahead
Before you delve into the world of web design and start
looking for a suitable template, it’s important to plan
ahead. You need to clearly define your company’s
objectives beforehand so that the design selection process
goes more quickly and you choose the right template.
For instance, who is your target audience? You must
know your customer inside and out in order to choose the
best site design for bringing in business. For instance,
if most of your business comes from corporations and
professionals you will need to choose a template that
caters to that group of people – one that gives the right
first impression and shows you are a serious business that
can handle top-notch clients. In this case, a simple,
efficient design will be your top preference. If, however,
you are building an ecommerce website selling a range of
goods, a template that can be customized for online shopping
will probably be your design of choice. Perhaps you require a
more “flashy” website? Flash templates are also an option
and suit many different types of websites that rely on more
than just text and a logo to make money.
Ensure that the template you eventually purchase is easy
to customize and update. That’s the whole point of buying
a template in the first place – to make both the building
of the website and its maintenance stress-free, affordable
and fast. You will need to add your own content to the template
and work with the overall theme once it is downloaded. Also,
most businesses will want to add fresh content, site updates,
links etc. as time goes by so keep this in mind when searching
for that perfect template. If you plan to incorporate
interactive features into your site, such as forms and chat
areas, the template you choose should be able to handle this
as well.
Step Two: Choose a Template
Now that you are prepared, you can begin shopping for a website
template that will work best for your business. Start by
researching the many website template companies on the market
that offer professional designs for reasonable prices ($20-$40).
Most companies offer the choice between copyrighted and
non-copyrighted material as well, so if you want to be the only
one using the template design spend a little more money to
receive exclusive usage. One such website template company I
found that offers reasonably priced templates is http://templatedogma.com/.
Once you purchase a copyrighted template it is taken off the market.
If you don’t find a template that fits your business precisely,
investigate which companies offer to design custom-made templates
for your usage. This will cost more but prices are kept lower
than hiring a designer and the results are just as good – if not better.
When you find the right template after reviewing the available
designs, the rest is simple. All you have to do is purchase the
template and download it to your hard drive in seconds.
Step Three: Customize
With the template all ready to go, all you have to do is add your
own content, graphics, images – anything you need to make the site
your own. If you can use a simple editor such as DreamWeaver or
FrontPage, this can be done in a few days or less. If you are
inexperienced when it comes to any aspect of web design you can
hire someone to do the editing for you for a very small fee – much
smaller than what you would pay a designer to create the whole site
from scratch.
When adding content, if you only require a few simple words, consider
writing the text yourself. If you need a lot more information, such
as product descriptions, articles or sales content, consider hiring
a writer to create unique, high-quality content. Because you saved
so much money purchasing a ready-made website template, you can
spend a little more hiring a great writer! If you write the material
on your own, remember to keep it short. Keep paragraphs short and
don’t bog the reader down with unnecessary information. People are
in a hurry and don’t want to spend a lot of time reading pages and
pages of writing. Let your visitors get the information they need
so they can move on and buy your product or service, but also make
sure the information you provide is actually helpful and written
without grammar or spelling mistakes.
The overall design should be kept simple, but that doesn’t mean you
can’t add graphics, pictures or even video. As long as you keep it
uncomplicated visitors will not regret visiting your site and
learning more about your business. Not everyone has high-speed
Internet yet, so fast loading pages are still a consideration.
Other additions include tables, forms and quizzes. Tables specifically
are an easy way to organize text on a web page and they load very
quickly. Most HTML editors make it easy to generate tables on your
website.
Website templates have brought web design out of its infancy and
into the 21st century, catering to the unique needs of the online
business owner, so don’t be afraid to take advantage of the
convenience – you won’t regret the decision.
This article was written by Katerina Mitrou sponsored
by http://templatedogma.com/. Template Dogma offers a huge
selection of professional, ready to use website templates
and custom products too. Build your professional website
in minutes with the help of Templatedogma.com. Reproductions
of this article are encouraged but must include a
link back to http://templatedogma.com/.
PNP.com
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