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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
3
Secrets To Making Money With Affiliate
Programs
By Ola Edvardsson
One of the most common discussions regarding affiliate programs
revolves around whether it's good to send visitors away from your site.
The answer is simple. If you haven't established a relationship
with a visitor to your Web site, that is what you should focus
on first.
The people who are making good money with affiliate programs
use these programs to endorse third-party products and services
to their customers. These merchants usually have their own products
and use their sites to give tips and recommendations for useful
products and services to their customers. The affiliate program
products are packaged together and embedded with their own offerings.
In this column, let's look at three simple little "secrets" that
successful Webmasters use to make money using revenue sharing.
Capture e-mail addresses and data from your Web site visitors I
am still surprised to see so many sites missing this critical point.
Give first-time visitors a great incentive to submit at least their
name and e-mail address. Offer them site updates, a newsletter
(You can get a free, top-notch guide to starting, improving, and
making money with a newsletter or e-zine by visiting the
affiliatetips.com publication, "Make Money the Ezine Way"), a
free report, or anything else you have of value. Be sure to give
clear reasons why it would benefit them to opt in to your e-mail
list. Web site visitors do not return on a daily basis, though
they do check their e-mail regularly.
Creating an opt-in e-mail list gives you the opportunity to build
long-term relationships with your Web site visitors while
encouraging repeat visits and repeat sales. For maximum sign-up
conversion, have subscription forms at the top and bottom of every
single Web page of your site, including the home page.
Use your "thank-you" pages effectivelyOne of the most powerful
areas of your Web site is your confirmation page, which should
appear after someone signs up for your e-mail list. Keep in mind,
a user is in action mode after he or she completes a form or buys
an item, and is thus more inclined to make another purchase at
this time.
Use your thank-you pages wisely perhaps to recommend an affiliate
program. The same rule applies on your order form and in your
shopping cart. Just including an add-on product on your order
form will increase your sales.
Write effective copyThe Web is all about text. It is about how
you write. It is about how you communicate. Instead of working
on adding graphics and making your site look cool, use text as
much as possible. The most profitable Web sites I know of are
mainly made up of text and hyperlinks. Unfortunately, the majority
of the affiliate program merchants don't provide us affiliates
with good text-based ads.
Instead of relying on the banner ads that the merchants provide,
write your own copy. Make endorsements. Be a human being communi
cating and recommending products and services instead of using
under-performing banners. Use proven formulas to create ads that
really sell. One of my favorite copywriting books is the classic
"Tested Advertising Methods" by John Caples.
Happy selling!
About the Author:
Ola Edvardsson is the editor of affiliatetips.com, a true one-stop
resource for affiliate marketing tips, industry news, and
interactive e-mail discussions on affiliate programs.
By Ola Edvardsson
One of the most common discussions regarding affiliate programs
revolves around whether it's good to send visitors away from your site.
The answer is simple. If you haven't established a relationship
with a visitor to your Web site, that is what you should focus
on first.
The people who are making good money with affiliate programs
use these programs to endorse third-party products and services
to their customers. These merchants usually have their own products
and use their sites to give tips and recommendations for useful
products and services to their customers. The affiliate program
products are packaged together and embedded with their own offerings.
In this column, let's look at three simple little "secrets" that
successful Webmasters use to make money using revenue sharing.
Capture e-mail addresses and data from your Web site visitors I
am still surprised to see so many sites missing this critical point.
Give first-time visitors a great incentive to submit at least their
name and e-mail address. Offer them site updates, a newsletter
(You can get a free, top-notch guide to starting, improving, and
making money with a newsletter or e-zine by visiting the
affiliatetips.com publication, "Make Money the Ezine Way"), a
free report, or anything else you have of value. Be sure to give
clear reasons why it would benefit them to opt in to your e-mail
list. Web site visitors do not return on a daily basis, though
they do check their e-mail regularly.
Creating an opt-in e-mail list gives you the opportunity to build
long-term relationships with your Web site visitors while
encouraging repeat visits and repeat sales. For maximum sign-up
conversion, have subscription forms at the top and bottom of every
single Web page of your site, including the home page.
Use your "thank-you" pages effectivelyOne of the most powerful
areas of your Web site is your confirmation page, which should
appear after someone signs up for your e-mail list. Keep in mind,
a user is in action mode after he or she completes a form or buys
an item, and is thus more inclined to make another purchase at
this time.
Use your thank-you pages wisely perhaps to recommend an affiliate
program. The same rule applies on your order form and in your
shopping cart. Just including an add-on product on your order
form will increase your sales.
Write effective copyThe Web is all about text. It is about how
you write. It is about how you communicate. Instead of working
on adding graphics and making your site look cool, use text as
much as possible. The most profitable Web sites I know of are
mainly made up of text and hyperlinks. Unfortunately, the majority
of the affiliate program merchants don't provide us affiliates
with good text-based ads.
Instead of relying on the banner ads that the merchants provide,
write your own copy. Make endorsements. Be a human being communi
cating and recommending products and services instead of using
under-performing banners. Use proven formulas to create ads that
really sell. One of my favorite copywriting books is the classic
"Tested Advertising Methods" by John Caples.
Happy selling!
About the Author:
Ola Edvardsson is the editor of affiliatetips.com, a true one-stop
resource for affiliate marketing tips, industry news, and
interactive e-mail discussions on affiliate programs.
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