|
||||||
|
||||||
| |
||||||
|
||||||
|
Information
|
||||||
PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
Increase
Traffic with AdWords
By: Cody Moya
Adwords is the component of Googles advertising programs that allows
web masters or SEO professionals to advertise web sites via links from
other web sites. Adwords is used in conjunction with adsense in such a
way that your links are placed only on the most relevant web pages.
You are given a good deal of traffic at a very reasonable price and the
conversion rate from adwords is higher than that of any other pay per
click advertising system on the web.
As I just mentioned, Google Adwords is a pay per click service. This
means that you must pay Google a certain amount for each click that you
receive via your adwords links. The best part about this is that you
never have to pay unless your link is clicked so every payment that you
make to Google was in exchange for a real, live potential customer.
When advertising with Adwords, it is crucial that your advertising
links go to pages that have high conversion rates. You don’t want to send
traffic to a page that doesn’t make money.
If you have one page that absolutely blows the other pages out of the
water in the way of conversion rates, setting up an adwords program that
links to this site can give your profits a huge kick.
Once you have decided what pages you are going to link your ads to, you
must decide what you are going to place in your ads. Google Adwords
allows you to place a headline, two descriptions, a URL to display, and a
destination URL.
The best way to configure this is to put the title of your destination
page into the title, use the two description lines to inform your
visitors of what they are going to see, list your domain or root directory
as the display URL, and use a high conversion page as the destination
URL.
This combination of information will provide your visitors with the
best idea as to whether or not they are going to find something that they
want to purchase on your site.
Remember that there may be a page with a high sales rate that doesn’t
stand alone well if you send traffic directly to it. If you have pages
that build up the products sold, these may be the places that your links
are better spent.
You may want to provide your visitors with a brief description or
several pages of information regarding your product before sending them to
the order page.
Google attempts to enforce its standards so that you do not pay for
clicks that are made merely in an attempt to boost an adsense users
profits.
This is crucial because there are so many web masters out there who
will continually click on the ads on their own pages in an attempt to
boost their profits. These clicks do nothing for you as the web master
probably doesn’t even look at the page before exiting it and clicking the
links again.
Google’s anti-fraud system is a match for that of any advertising
agency on the net. It is, however, possible that you will pay for an click
here and there that is not honest. This is the risk involved in Google
Adwords.
It is so easy to think that you have come up with a powerful solution
with no possible downside, but the possibility of fraud is always there
when it comes to online pay per click ads.
The best way to combat fraudulent clicks is to keep close tabs on your
statistics. If you are getting hundreds of visits from a particular web
page each day and each of the visits is under twenty cents in length,
there is more than a slight possibility that it is a fraudulent attempt
to inflate that site’s adsense earnings.
If you encounter such a practice, report it to Google immediately. This
will save you and many other web masters a great deal of money. The
fact that there are dishonest people in this world will not change, but
the dishonesty of pay per click advertisement is diminishing and will,
hopefully, continue to do so.
When using adwords, you will increase your traffic, but that isn’t the
goal. The goal of advertising is to increase profits so if your profits
do not increase when you begin to utilize adwords, you may want to
reevaluate your usage of your ads.
You may decide that you need to change the destination page or you may
find that you want to display your ads on pages based in different
countries. Whatever you decide, the fact is that if you plan carefully,
adwords is bound to increase your sales opportunities.
ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Article Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
By: Cody Moya
Adwords is the component of Googles advertising programs that allows
web masters or SEO professionals to advertise web sites via links from
other web sites. Adwords is used in conjunction with adsense in such a
way that your links are placed only on the most relevant web pages.
You are given a good deal of traffic at a very reasonable price and the
conversion rate from adwords is higher than that of any other pay per
click advertising system on the web.
As I just mentioned, Google Adwords is a pay per click service. This
means that you must pay Google a certain amount for each click that you
receive via your adwords links. The best part about this is that you
never have to pay unless your link is clicked so every payment that you
make to Google was in exchange for a real, live potential customer.
When advertising with Adwords, it is crucial that your advertising
links go to pages that have high conversion rates. You don’t want to send
traffic to a page that doesn’t make money.
If you have one page that absolutely blows the other pages out of the
water in the way of conversion rates, setting up an adwords program that
links to this site can give your profits a huge kick.
Once you have decided what pages you are going to link your ads to, you
must decide what you are going to place in your ads. Google Adwords
allows you to place a headline, two descriptions, a URL to display, and a
destination URL.
The best way to configure this is to put the title of your destination
page into the title, use the two description lines to inform your
visitors of what they are going to see, list your domain or root directory
as the display URL, and use a high conversion page as the destination
URL.
This combination of information will provide your visitors with the
best idea as to whether or not they are going to find something that they
want to purchase on your site.
Remember that there may be a page with a high sales rate that doesn’t
stand alone well if you send traffic directly to it. If you have pages
that build up the products sold, these may be the places that your links
are better spent.
You may want to provide your visitors with a brief description or
several pages of information regarding your product before sending them to
the order page.
Google attempts to enforce its standards so that you do not pay for
clicks that are made merely in an attempt to boost an adsense users
profits.
This is crucial because there are so many web masters out there who
will continually click on the ads on their own pages in an attempt to
boost their profits. These clicks do nothing for you as the web master
probably doesn’t even look at the page before exiting it and clicking the
links again.
Google’s anti-fraud system is a match for that of any advertising
agency on the net. It is, however, possible that you will pay for an click
here and there that is not honest. This is the risk involved in Google
Adwords.
It is so easy to think that you have come up with a powerful solution
with no possible downside, but the possibility of fraud is always there
when it comes to online pay per click ads.
The best way to combat fraudulent clicks is to keep close tabs on your
statistics. If you are getting hundreds of visits from a particular web
page each day and each of the visits is under twenty cents in length,
there is more than a slight possibility that it is a fraudulent attempt
to inflate that site’s adsense earnings.
If you encounter such a practice, report it to Google immediately. This
will save you and many other web masters a great deal of money. The
fact that there are dishonest people in this world will not change, but
the dishonesty of pay per click advertisement is diminishing and will,
hopefully, continue to do so.
When using adwords, you will increase your traffic, but that isn’t the
goal. The goal of advertising is to increase profits so if your profits
do not increase when you begin to utilize adwords, you may want to
reevaluate your usage of your ads.
You may decide that you need to change the destination page or you may
find that you want to display your ads on pages based in different
countries. Whatever you decide, the fact is that if you plan carefully,
adwords is bound to increase your sales opportunities.
ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Article Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
PNP.com
Ezine - The most complete
Internet
marketing resource site
|