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PNP.com Archive |
E-Ezine - Free marketing resources,articles,website promotion tips
Warning! You Can’t Fool Google
By Cody Moya
Almost daily, I see a report about a company or individuals who is
trying to fool Google through SEO. When are they going to learn that you
just can’t fool Google? Why would you even want to try it, with when you
risk being banned from the biggest search engine in the world? Many
people seem to try just because they wonder if it could ever be done. As a
general rule of thumb: it can't!
There are some instances in which people think that they have tricked
google. They believe that something that they have done has rocketed
their site to the top of Google's listings and they truly believe that
they have managed to "stick it to the man."
Nine times out of ten when this happens they either performed an SEO
procedure that Google allows or even endorses or they just happened to
fill Google's criteria better than other sites in their category without
even realizing it.
Once in a while someone will actually come up with a way to fool
Goggle. They will be enjoy a nice high spot on google's listings for maybe
even several months, but then the end comes for these proud sites. As
soon as Goggle notices that it has been cheated, these sites are removed
from the index; sometimes permanently.
The fact is that these people don’t understand the power that Goggle
has. Anyone with a real interest in making money from the web should
consider that getting banned from the search engines effectively removes
your site from the web. They don’t have to let you back in, and they
don’t have to give you any right to respond – you’re entirely at their
mercy. You don’t want to get in their bad books.
Aside from the fact that Goggle will remove you from its listings,
there is another incentive against trying to fool Goggle. If you fool
Goggle, you are fooling your clients. There is no reason to try to lure
visitors onto your page expecting to get something and really giving them
something else. This is a poor way to conduct business and more often
than not it will chase the customer away for good.
If you want your website to be found in categories that don’t apply to
it, try purchasing ads on pages that are listed towards the top of the
Goggle listings in these categories. You can actually increase your
sites reputation in Google’s eyes rather than hurting it by adding another
link to your site. This is an excellent form of marketing because it
allows you to reach out beyond your market simply by dishing out a few
dollars a month.
Some of the most popular methods of trying to fool Google's PageRank
system are link farms and link exchanges. Link farms are basically
websites that exist only to get links to specific sites counted by the search
engines.
Link exchanges are groups of websites that each pay a monthly fee to
link to each other – like link farms, only more expensive and dodgy. In
both cases, the websites involved are attempting to climb the ranks of
Google's search results through the sheer quantity of links to them
–this is known as Googlebombing. But it doesn’t always work.
Goggle knows that cheaters can ruin their search engine for the rest of
us. After all, if link farms inflate the rankings of less-useful
Websites, then we’ll all start seeing worse search results. That’s why Goggle
constantly updates PageRank to keep those kinds of sites away. The Page
Rank formula that Goggle implements is mysterious and ever changing.
This is the primary reason that Goggle cannot be fooled.
It has been found recently that Goggle is now sending out ‘cloak bots’,
disobeying robots.txt to find out whether sites are ‘cloaking’ –
serving a different page to search engines than what visitors see. These
‘cloak bots’ are controversial but seem to have some positive effects on
the Google’s results.
Unethical methods make it difficult for people who are trying to do SEO
the proper way, which is one of the reasons why it needs to be
monitored so carefully. If people stopped trying to find ways to manipulate the
system, it would be much easier to keep up with what’s going on.
As you may already know, Goggle publishes a list of guidelines
suggesting legitimate ways to improve a site's ranking, by making it more
accessible and better. One of the tips is to make pages for users and not
for search engines. You’d do well to listen to their advice.
ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
By Cody Moya
Almost daily, I see a report about a company or individuals who is
trying to fool Google through SEO. When are they going to learn that you
just can’t fool Google? Why would you even want to try it, with when you
risk being banned from the biggest search engine in the world? Many
people seem to try just because they wonder if it could ever be done. As a
general rule of thumb: it can't!
There are some instances in which people think that they have tricked
google. They believe that something that they have done has rocketed
their site to the top of Google's listings and they truly believe that
they have managed to "stick it to the man."
Nine times out of ten when this happens they either performed an SEO
procedure that Google allows or even endorses or they just happened to
fill Google's criteria better than other sites in their category without
even realizing it.
Once in a while someone will actually come up with a way to fool
Goggle. They will be enjoy a nice high spot on google's listings for maybe
even several months, but then the end comes for these proud sites. As
soon as Goggle notices that it has been cheated, these sites are removed
from the index; sometimes permanently.
The fact is that these people don’t understand the power that Goggle
has. Anyone with a real interest in making money from the web should
consider that getting banned from the search engines effectively removes
your site from the web. They don’t have to let you back in, and they
don’t have to give you any right to respond – you’re entirely at their
mercy. You don’t want to get in their bad books.
Aside from the fact that Goggle will remove you from its listings,
there is another incentive against trying to fool Goggle. If you fool
Goggle, you are fooling your clients. There is no reason to try to lure
visitors onto your page expecting to get something and really giving them
something else. This is a poor way to conduct business and more often
than not it will chase the customer away for good.
If you want your website to be found in categories that don’t apply to
it, try purchasing ads on pages that are listed towards the top of the
Goggle listings in these categories. You can actually increase your
sites reputation in Google’s eyes rather than hurting it by adding another
link to your site. This is an excellent form of marketing because it
allows you to reach out beyond your market simply by dishing out a few
dollars a month.
Some of the most popular methods of trying to fool Google's PageRank
system are link farms and link exchanges. Link farms are basically
websites that exist only to get links to specific sites counted by the search
engines.
Link exchanges are groups of websites that each pay a monthly fee to
link to each other – like link farms, only more expensive and dodgy. In
both cases, the websites involved are attempting to climb the ranks of
Google's search results through the sheer quantity of links to them
–this is known as Googlebombing. But it doesn’t always work.
Goggle knows that cheaters can ruin their search engine for the rest of
us. After all, if link farms inflate the rankings of less-useful
Websites, then we’ll all start seeing worse search results. That’s why Goggle
constantly updates PageRank to keep those kinds of sites away. The Page
Rank formula that Goggle implements is mysterious and ever changing.
This is the primary reason that Goggle cannot be fooled.
It has been found recently that Goggle is now sending out ‘cloak bots’,
disobeying robots.txt to find out whether sites are ‘cloaking’ –
serving a different page to search engines than what visitors see. These
‘cloak bots’ are controversial but seem to have some positive effects on
the Google’s results.
Unethical methods make it difficult for people who are trying to do SEO
the proper way, which is one of the reasons why it needs to be
monitored so carefully. If people stopped trying to find ways to manipulate the
system, it would be much easier to keep up with what’s going on.
As you may already know, Goggle publishes a list of guidelines
suggesting legitimate ways to improve a site's ranking, by making it more
accessible and better. One of the tips is to make pages for users and not
for search engines. You’d do well to listen to their advice.
ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Internet Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.articlemarketingcourse.com
PNP.com
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