Opt-in
e-mail marketing:seven ways get started today.
By: Eugenijus
Sakalauskas
Opt-in e-mail marketing:seven ways get started today.
Opt-in e-mail marketing really can work for absolutely any business
model.
Opt-in e-mail marketing really can work for absolutely any business
model.
Even if you have no desire to create and manage a web site ,
e-mail marketing
can still help you generate a substantial income. And if you have a
website, or
if you plan to take your business online, e-mail marketing
will
be even more
important.
Below are seven ways that you can get started today. And
remember
that these
ideas are just a starting point. Once you realize just how easy it is
to drive sales
using email , you’ll be thinking of all kinds of new ways to put the
power of
email marketing to work for you.
1. Announce weekly specials.
Once you’ve started collection the emails addresses of the
visitors to your
website or store, you can send them weekly updates letting them know
what
your weekly specials are.
Make sure that your specials really are “special”. Event if you don’t
make as
much profit as you’d like off the special, you’ll make it all
up-
and
more – with the additional sales you’ll make to that customers down the
road.
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2. Host “Customers only “ events.
One of the best way to capitalize on the lifetime value of your
customers is to
reward them with special , “Customer only” events.
Set up special page on your site that is accessible only to
customers and then
send them an email telling them how to take advantages of the specials
on
that pages.
3. Send appointment reminder.
If you are running a service business you can still capitalize on the
power
of email marketing. One of the best ways to do this is to send
appointment
reminders to your clients.
4. Follow up with your hottest ideas
You can use email to follow up with those people who have not
made a
purchase. You can dramatically increase chance of closing a sale by
providing
with additional information that they might not have been
expecting.
5. Send follow up offers
Follow up offers are one of the most powerful ways to build a
profitable business.
You’ve already spent the money to get visitors to your website , build
relationship
with them , established your credibility , and closed sale – so you’ve
overcome
the obscure of gaining their trust.
6. Develop relationships by offering free
information
One of the best way to help your customers get to know and trust you is
to
send them something valuable for free.
You can offer a free newsletter , a free report , a free
download…..whatever
you think your customers would like. Once you’ve captured their email
address and established credibility by offering them valuable
information,
your chances of making sales to this people increase exponentially.
7. Encourage referrals
Make sure that every offer you send to your customers and subscribers
reminds them that they can forward your message to anyone they think
might
be interested in what you have to offer. Better yet , you could run a
promotion
that gives your existing customers and subscribers something for free
every
time they personally refer a customers for you.
Email marketing will let you start earning profits by promoting other
people’s products almost immediately .
No matter what business you are in , no matter what you sell and even
if you
don’t have website yet – you can make money using e-mail marketing