List Building Newsletter

By:Eugenijus Sakalauskas

List building-how to choose autoresponder properly.
Autoresponders are a necessary part of your online marketing
campaign.

In order to be really successful online businesses need
to understand what it is about the Internet that makes it
so appealing to customers.
Autoresponders are the powerful marketing and customer
service tool  that make your customers desire for instant
gratification work to your advantage

Why is Following Up with Website Visitors Important?

Most website visitors don't order on the first visit.
They don't know enough about your offer to order the
first visit.
Busy with other projects.
Might not have the money to purchase immediately.
Still evaluating other products or services and
haven't made a decision yet.
Build brand awareness.
Build credibility and trust.
If you don't ask for your website visitors opt-in email
address when they visit and follow up with them or send
a newsletter to them you are losing a significant volume
of sales. Experts have shown that it often takes 7 or more
marketing exposures before prospective customers purchase.


You'll find Autoresponders in all colours and flavours ;)
This article focuses on the features you need to look for when
shopping for an Autoresponder. Here's what you need to
look for.

1. Easy to use control panel for setting up and managing
your responders :: If the control panel is difficult to
figure out and the instructions are sparse, you risk
sending out the wrong responses, in the wrong order to
the wrong people.

2. Multiple responders at an affordable price: One
unit just won't do. Even if you are only selling one product,
you are likely running more than one campaign. Each campaign
should have its own autoresponder. If you are paying over
$20 per month for less than 50 autoresponders, you are paying
too much.

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3. Unlimited follow up messages from each autoresponder:
This really puts your business on autopilot. You can choose to
send out follow up messages once a month, once a week, or
once a day. Remember that it takes an average of 7 impressions
before you turn a prospect into a customer.

4. Multiple send addresses: This is a very handy feature if
you have more than one online business. You can send all your
autoresponder messages right from the same service and use
whatever company name and address you wish.

5. Signature file: Your signature file is one of your
most effective FREE advertising spaces available. Make sure
that your signature file is automatically included with each
autoresponder message. Your autoresponder should
automatically include your signature file the same way your
email program does.

6. Filters: This feature works the same as on your email.
If you don't want to receive mail from a specific address
or addresses, simply filter them out.

7. Redirect pages: Once your autoresponder has been
clicked on, and your message is on route to its recipient,
you can redirect your prospect to another page of your
site, a thank you page, or a new sales page, perhaps.

8. Form generator: Having the HTML code automatically
generated for a professional form takes all the hassle
out of form creation.

9. Pop up email capture device: Make it extremely easy for
your prospects to subscribe to your newsletter, eZine,
eCourse or eBook. With one click, your anonymous visitor is
transformed into a valuable subscriber. Your visitor simply
clicks "OK" on a pop up window and they are subscribed with
no forms to fill out.

10. Personalization: Your response rate to your email will
increase 30 - 70% by personalizing your messages. People are
more responsive to email that addresses them by name and
doesn't look like an advertisement.

11. Easy to manage database: Your autoresponder should
give you access to a feature rich control panel which makes
it easy for you to manage your customer lists. Functions

such as easy list back up, manual subscription and removal,
and the ability to keep separate lists in a single database,
all make your life a lot simpler and save you time at the
end of the day.

12. Simple import/export features: This is very important
when you are working with lists that you have developed over
a period of months or years. The ability to import and export
lists to and from other sources allows you to expose your
current lists to new offers quickly and easily.

13. Manual add/delete function: Since some email recipients
have difficulty understanding the unsubscribe function that
is standard with all autoresponders, you occasionally
receive unsubscribe requests in your other email boxes. As a
courteous, professional business owner, you need the ability
to remove these people from your lists manually to avoid
complaints.

14. Ability to send a one off message to your lists:
Sometimes, you have information that applies to everyone on
your lists. With a one off email message, you can alert all
of your prospects and customers about an important event
with one simple email message.

15. Message in text or HTML: Although the vast majority of
email users can accept HTML email, there are still some that
can't. By offering the capability of sending either plain text

or HTML email, all your bases are covered and your email can
be accepted by everyone.

16. Formatting: Some autoresponder servers are not configured
properly to send mail to all mail programs. If your formatting
is lost, and your message arrives as one big block of text,
the delete button becomes your prospect's best friend.

17. An affiliate or partner program that allows you to make
a sideline income: If you refer a few other people, you can
cover the cost of your own responders and make a little extra
spending money on the side. It's a nice little benefit.

18. How do you know that your autoresponder account is working
for you? Which of your ads is generating the most leads?
Your Autoresponders have to:
    -View real time reports online or have them emailed to you
         automatically at predetermined schedules.
    -All report data can be easily exported in CSV for usage in
         Excel spreadsheet reporting.
    -Daily, weekly, and monthly new subscriber graphs.
    -Sent newsletter statistics including # sent, undeliverables,
         open rates, and click thrus.
    -Subscriber ad categories.
    -Geographic distribution including origin Countries, State,
         City, Area Code, and DMA Code.
    -View geographic subscriber distribution around the world

         visually on a map.
    -Follow up message open rates and click thrus.

19.Ad Tracking:
You put a good deal of time and effort into your marketing campaigns.
Autoresponders have to keep track of each campaign's success.
   -Automatically track any type of ad, including e-mail, web,print ads.
   -Track an unlimited number ad campaigns.
   -Real time reports and statistics per ad category


20. And finally, support: If you end up with an autoresponder
company that offers you little or no support, you could be
stuck with a problem or question for a long time with no
results.An autoresponder company offers a quality support feature,
so this type of problem is taken care of immediately.

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