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10 email marketing strategies to
increase your profits
Here
are 10 email marketing strategies...
(These
ideas are just a starting point -- once you realize just how easy it is
to drive sales using email, you'll be thinking of all kinds of new
strategies yourself!)
Email
marketing strategy #1: Develop relationships and
establish credibility by
offering free information
Sending your subscribers valuable, free information -- such as an
authoritative
report
-- will help them get to know and trust you. Once you've established
your credibility, you dramatically increase your chances of
converting subscribers into lifelong customers.
Email
marketing strategy #2: Encourage
repeat visits by announcing
regular
specials
Once you've started collecting email addresses, you can send your
customers
and subscribers regular updates letting them know what your specials
are. Sending regular discount offers is a great way to get your
customers familiar with you and your site -- and turn them
into
regulars who will buy from you again and again.
Email
marketing strategy #3: Host "Customer Only" events
If
you own an online business, you can set up a special page on your site
that is accessible only to customers -- and then send them an email
telling them how to take advantage of the specials you advertise on
that page.
Email
marketing strategy #4: Include
promotions in appointment
reminders
If
you're a karate teacher, for example, you could send your new clients
an email three days before their first lesson, reminding them where you
are located and when they need to arrive. In that same message, you
could include a coupon that offers them 25% off their lessons if they
bring a friend to enroll as well!
Email
marketing strategy #5: Follow
up with your hottest leads
You can use email to follow up with people you have spoken with
personally,
but who have not made a purchase. Offer to answer any additional
questions they may have, and let them know that you are available to
speak with them at their convenience.
This
can dramatically increase your chances of closing a sale by providing
your leads with extra information they're not expecting.
 Important
Note:
I
strongly recommend to review this resources:
"Internet
Wealth System"
"Guaranteed
Free Traffic System"
"Ultimate
Free Directory"
"Copywriting
Wealth System"
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Email
marketing strategy #6: Offer
electronic "loyalty coupons"
This is a great way to get your existing customers to buy from you
again and again. Simply send
each of your customers a coupon that they can print and bring with them
into your store or use
on your website.
It is always a good idea to make your coupons valid for a limited time
only to motivate your customers
to make a purchase from you as soon as possible.
Email
marketing strategy #7: Send
follow-up offers to your customers
Follow-up offers are one of the most powerful ways to build a
profitable business. You've already
spent the money to get visitors to your website,
built a relationship with them, established
your credibility, and closed the
initial sale -- so you've overcome the obstacle of
gaining their trust! Follow-up offers build on this trust to turn
first-time buyers into regular customers.
Important
Note:
You
need autoresponders.
Why Autoresponders are a necessary part of your marketing
campaign?
Autoresponders are the powerful marketing and customer
service tool that make your customers desire for instant
gratification work to your advantage
I
recommend:
1)
AWeber Autoresponder
2)
Rapidresponsebot -The next gebneration of
autoresponder
CUTTING EDGE web-based Autoresponder that is newer, faster and has
more options for a lot less money than
the competition! Free or Pro
versions. Try it:
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Email
marketing strategy #8: Encourage
"Send to a Friend" referrals
Email is a great way to encourage referrals because it's easy for
people to forward messages to
their families, friends, and coworkers.
You could even run a promotion that gives your existing customers
something for free every time they
personally refer a new customer to you!
Email
marketing strategy #9: Deliver
your product electronically
Suppose you've written a book and you're currently selling paperback
copies through your site
for $29 each. By creating a digital version of your book -- which is
WAY easier than you're probably
thinking -- you can simply email it to your customers.
Email
marketing strategy #5:
Use email to sell your knowledge and create recurring revenue
Suppose you've had success in the stock market. Why not start an online
newsletter that lets subscribers
know what stocks you're buying and selling?
You could easily charge $29 per month, and
even if you only got 250
subscribers (which is a very attainable goal), you'd still be making
$87,000 a year!
Important
Note:
You can submit your own intenet
marketing related articles to my E-Ezine.
E-Ezine-List Building Newsletter
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The top eight strategies to grow
your list fast
When
you're just starting out, it will take time for your online
traffic-generation strategies to pay off. In the meantime, you need to
be prepared to ACTIVELY promote your opt-in offer.
Simply
posting a "Subscribe" form on your website and forgetting about it
isn't going to get you very far unless your site is already drawing a
high volume of traffic. So we highly recommend you use the eight
strategies we've listed below to attract a steady stream of new
subscribers...
Strategy
#1: Promote
your website offline
This
might sound deceptively simple (because it is!) but you need to tell as
many people as possible about your website and opt-in offer!
Strategy
#2: Include
your offer in your email and forum signatures
An
electronic signature -- also referred to as a "sig file" -- is a three-
to six-line footer that you can attach to the bottom of things like
customer service emails, public forum postings, and any articles or
press releases you write and distribute online. And it's a prime spot
to advertise your opt-in offer!
Don't
"spam" forums!
Strategy
#3: Blog
your way to bigger opt-ins
A
business blog can be a great place for you to create a reputation for
yourself and build credibility through the quality of your posts and
the information you provide.
If you have a business blog,
always be sure to include an opt-in form on the front page. If readers
are coming to get valuable information from your blog, it will be easy
to persuade them to sign up to receive additional valuable information
through your opt-in offer.
Strategy
#4: Advertise in e-zines and classified ads
If
you are looking for a quick and easy way to build your list and don't
mind spending a bit of money to do it, you might consider advertising
your opt-in offer in e-zines or on classified ad sites.
This
allows you to get your offer in front of a highly targeted group of
potential customers, as you'll be able to hand-pick the e-zines and
classified ad categories that you post your ad in. If
Strategy
#5: Give
away free subscriptions to clubs and organizations
Offer
a free subscription to members of clubs and organizations that are
related to your industry. This is a great way to get large numbers of
people to join your newsletter with very little work.
Strategy
#6: Collect
opt-ins from your eBay auction listings
Another
way to build your opt-in list is to capitalize on the phenomenal rise
of the online auction site eBay, and target the more than 2 million
shoppers that flock to it every day. You need to open an eBay account
at www.ebay.com and then create auction listings for your products or
services.
Strategy
#7: Drive
opt-ins from pay-per-click ads
Pay-per-click ads are a great way to drive highly targeted traffic to
your site in a matter of minutes.
You
can set up pay-per-click ads to direct people to a targeted landing
page that gives them some valuable information related to the search
query they entered before they clicked on your ad.
Strategy
#8: Promote
your offer on your website
Although
you may not be getting much traffic to your site just yet, you should
still make sure everyone who does visit it is offered the opportunity
at least once -- if not twice -- to join your opt-in list.
And
we don't mean just placing a little button that says "Subscribe" on
your website. Be sure to include a short paragraph that describes
exactly what your offer is about and how the reader will benefit from
giving you their email address.
As well, you can strategically
place a pop-up window that prompts your visitors to subscribe to your
newsletter right when they arrive at your web site.
P.S.
Subscribe
to our exclusive 12
lessons
e-Course
"
Every Business Needs Opt-In
Email Marketing "
( $147 value). and learn how to
start building your
own optin list
Click
Here
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