Online
Advertising
Online
advertising
has today become an invaluable tool for
most businesses.
Unfortunately,
'Build it and They Will Come' doesn't work on
the web. You have to actively market your site to get the
word out and attract visitors. Listed below are the methods
I use to market my affiliate
sites.
Pay-Per-Click Advertising
Google Adwords The fastest way to get exposure online is
by advertising with Google Adwords. Ads start running
within minutes after you submit your billing information.
With more than 150 million searches on Google each day
and millions more on Google’s partner sites, Google is
the #1 search engine used by surfers, and more
importantly - online shoppers.
More Pay Per Click Advertising
The second fastest way to gain exposure on the Internet
is to buy keyword listings on Pay Per Click Search Engines.
How does pay per click advertising work? Advertisers bid
on relevant keywords and pay the bid amount each time
someone clicks on the link through to their site. The
grand-daddy of pay-per-click search engines, Yahoo! Search
Marketing and its partners, reach 80% to 85% of all
Internet users, receive more than 2 billion search queries
per month, and appear on the Web's leading search sites
including; MSN, Yahoo!, AltaVista, InfoSpace,
AlltheWeb and NetZero.
Email Marketing
Permission-based email marketing
works! Because your
subscriber has voluntarily signed- up or "opted-in" to
receive your information, it allows you to:
- Offer products and services for sale to that
subscriber
- Survey subscribers to gather information for
new products
- Build a rapport with the subscribers
Once you have built
a list of a few hundred subscribers,
keeping that list up-to-date on an ongoing basis can be a
complicated and time-consuming process. So, it is recommended
that you use a professional mailing list or autoresponder
service to keep track of your subscribers and broadcast your
messages. These services automatically handle all your signups,
unsubscriptions, and bounces.
Publish an eCourse and a Newsletter
Published regularly, a good newsletter brings visitors back
to your site over and over again, exposing them to all the
wonderful products and services you have to offer.
It's best to link from your newsletter to a special
'sales'
page on your site, as opposed to sending them directly to the
merchant's site. That way you can test the effectiveness of
your offers by keeping track of the number of visitors who
visit that page via your newsletter.
Place Your Articles on Relevant Sites
Placing an ad in an ezine ad can cost anywhere from a few
dollars to thousands of dollars. However, submitting your
articles to ezine editors and article directories costs nothing
more than your time.
Get Listed in the Search Engines
Search engine crawlers visit sites and automatically build
listings, generally without the need to submit your site. One
of the quickest ways to get a visit from Google's spider, is to
have a paid listing in the Yahoo! directory.
Fresh content
is the other "secret" to getting listed and staying
listed. Regular blogging has proven the best way to get individual
pages on my site listed in Google.
Issue Press Releases
A well-written release can dramatically increase your sales, expose your
masses, and greatly enhance the image of your business or products.
Participate in Groups and Forums
Forums are like "message boards" where members post
read. Most forums are focused around a central theme.
Advertise in Relevant Ezines
There are thousands upon thousands of ezines published
on the Internet, and chances are excellent that there
are many ezines published on a topic relevant to your site.
Advertising in ezines is a low-cost and extremely effective
way to bring qualified traffic to your site. The Directory of
Ezines is an excellent resource for quickly finding ezines
targeted to your audience.
Advertise in Free Directory Listings
Look for directories that include categories relevant to your
site's topic. Some may require a reciprocal link in exchange
for your listing, while those that are still building their
databases may list it for free.
RSS (Real Simple Syndication)
RSS stands for 'Real Simple Syndication' and is another way
for you to publish information.
Trade Links with Relevant Non-Competing
Sites
Link trading, link exchange, or reciprocal linking is a web
promotion strategy used by webmasters and site owners to
increase "link popularity" as well as qualified traffic
to their sites.
Banner Exchanges Advertising
As the name implies a banner exchange allows you to display
your advertising banners on member Web sites in exchange
for allowing them to display their banner on your Web site.
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